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client: the north face
project: ambassadorship 2025-2026 (loyle carner, DJ AG, Jyoty)
platform: instagram, tiktok
role: creative lead content & experiential
To activate The North Face's 2025-2026 ambassadorship creative work included developing content strategy and direction alongside The North Face art department, upselling experiential red box moment as London's first scavenger hunt, and overseeing content creative for always on roll out. Led creative partnerships with artist soliderboyfriend as additional talent.
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